PopJax Partners with Pop Icons Duran Duran as the Band Hits the Road Once Again

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POPJAX PARTNERS WITH POP ICONS DURAN DURAN AS THE BAND HITS THE ROAD ONCE AGAIN

Duran Duran and PopJax Create 3 Exclusive Games for Music Fans on PopJax.com, DuranDuran.com, DuranDuranmusic.com, and Facebook

SAN FRANCISCO, Calif. – November 7th, 2008 – New online video entertainment game company PopJax, Inc. today announced a relationship with the Grammy Award-winning band, Duran Duran to create three exclusive new web-based games. The games are designed to reach the band’s huge international fan base using an innovative new medium that combines casual gaming, online video, and social networks.

The group recognized PopJax as a vehicle to reach their fans worldwide through the internet and social networks. Fans will find trivia questions that are based on concert footage, music videos, hit songs, and personal information about the band members. Players can win exciting prizes such as autographed guitars and band memorabilia. On November 7th, the games will be available at DD Popjax Games

“PopJax games are a very innovative and entertaining new way for us to interact with our fans around the world,” said Duran Duran frontman, Simon LeBon. “As a band, we are always looking for different ways to expose our music and to give something back to our fans. When we started out, MTV provided that opportunity. Now it’s about the internet and how we communicate with our fans - new and long-standing, on-line, in a totally different way.”

During an illustrious career spanning three decades, Duran Duran have remained at the forefront of popular music, consistently pushing the creative envelope, breaking new ground and fusing music, fashion and art with a unique sense of style and confidence. Since their inception, the band has sold over 70 million records, recorded countless hit singles, received numerous accolades, and has been presented with no fewer than five prestigious “Lifetime Achievement” awards (MTV Video Music Award, Q Magazine, The BRITS, Ivor Novello, Spanish Ondas). Their global presence, combined with the release of consistently strong material has long guaranteed them huge concert audiences on five separate continents. On their latest offering, Red Carpet Massacre, the band has hit an all-time creative high, writing and recording with producers Timbaland and Nate ‘Danja’ Hills, alongside today’s reigning king of pop, Justin Timberlake. Garnering them some of their best reviews to date, RCM has been described as “… a stroke of lightning captured on record… a triumph, a marvel, and a hell of a lot of fun.” (Nylon Magazine); while others have declared that “Sexy is back… and it’s got a posh English accent” (Blackbook).

Catch Duran Duran ON TOUR in support of their latest release, Red Carpet Massacre:

November 7th Buenos Aires, Argentina GEBA
November 9th Santiago, Chile Arena Santiago
November 12th Bogotá, Colombia Colieso el Campin
November 15th Caracas, Venezuela CAMPO DE FUTBOL USB
November 18th Panama City, Panama Figali Convention Center
November 21th Sao Paulo, Brazil Via Funchal
November 22th Sao Paulo, Brazil Via Funchal
November 23th Rio de Janeiro, Brazil Vivo Rio
November 25th Porto Alegre, Brazil Pepsi On Stage
November 28th Mexico City, Mexico Sports Palace
November 29th Guadalajara, Mexico Arena VFG
December 1st San Antonio, TX Majestic Theatre
December 2nd Grand Prairie, TX Nokia Theatre
December 4th Tulsa, OK Brady Theater
December 5th Houston, TX Verizon Wireless Theater
December 6th Biloxi, MS Beau Rivage Theatre
December 8th Columbus, OH Schottenstein Center
December 9th Toronto, ONT Air Canada Centre
December 10th Montreal, QBC Metropolis
December 12th Mashantucket, CT MGM Grand Foxwoods Casino
December 13th Atlantic City, NJ House of Blues (@ The Showboat)
December 14th Montclair, NJ Wellmont Theatre

More Tour Information at www.duranduran.com

“We’re stoked to be working with Duran Duran” said Doug Barry, PopJax CEO and Founder. “I think the even bigger opportunity to recognize is that we’ve created a new vehicle for artists and musicians to interact with their fans. And, it’s totally viral so their fan base has the potential to grow through players sharing the games with friends.”

The Duran Duran partnership is PopJax’s latest collaboration to build exclusive, customized pop culture games. Last month, PopJax launched this capability by creating online video games with rock band Avenged Sevenfold (A7X). Initial results for the A7X games are beyond best expectations.

PopJax has created the first online gaming service around web video and has built an extensive collection of video trivia questions designed to test players’ knowledge of topics such as TV, movies, celebrities, sports, politics and music. Thousands of questions in hundreds of categories are all linked to video clips on the web. By combining the three most celebrated applications on the Web: social networking, user-generated video and gaming, PopJax allows players to interact with content they love in an exciting new way. Users are encouraged to challenge friends, as well as play and create games for a chance to win prizes offered daily and monthly.

About PopJax
Located in the heart of San Francisco, CA, PopJax is the first online game service built around web video and was founded by game show veterans, Doug Barry and Larry Taymor. PopJax CEO, Doug Barry, has spent the past 20 years in the media and technology fields as an entrepreneur, game show producer and senior executive at Turner Broadcasting, Electronic Arts and Liberate. Similarly, COO Larry Taymor is a pioneer in consumer technology and entertainment, having participated in the founding of two seminal innovators, Interactive Network and Liberate Technologies. In March 2008, the team launched PopJax.com - an online video trivia game that combines fun pop culture facts with entertaining video and user-generated content. For more information about PopJax, please visit: www.popjax.com.

For further information about Duran Duran visit www.duranduran.com or www.duranduranmusic.com.

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