Duran Duran and Others Design for ‘Through the Eyes Of’

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STEVEN TYLER, DURAN DURAN, STEVE JONES, DAVE MEYERS, QUEEN LATIFAH, VANESSA CARLTON, ALICE COOPER and others design for the first Fashion Technology charity project, THROUGH THE EYES OF�.

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LOS ANGELES, CA - The ultra hip and celebrity favorite Genre Collection presents Through The Eyes Of� the first ever fashion technology installation debuting one-of-a-kind Hip Tunes technology accessories benefiting various charities. Artists from all genres have come together to co-design HipTunes, wallet/case belts for the Apple and HP iPods, with fashion designer Shanna Israel of Genre Collection. The HipTunes case is the only mp3 accessory of it kind on the market allowing the consumer to fashionably hold their mp 3 player along with a wallet that holds all of their necessities hands free!

Each creation for this project is a one-of-a-kind piece of wearable art that will be auctioned of on Ebay starting April 28th, 2005 and will run through May 28th, 2005. On Thursday, April 27th Genre Collection will be unveiling these celebrity designed HipTunes belts at an exclusive event at The Spider Club in Los Angeles. MAC Cosmetics will be creating artistic designs on the bodies of the models wearing the belts. Proceeds from the auction will be donated to VH1 Save the Music, The Lancelot H. Owens Scholarship Foundation, St. Jude�s Research Hospital, Hollygrove Children and Family Services, Sabrina Love Foundation and the Wes Wehmiller Scholarship.

Artists were selected by Shanna Israel because they all are legends and artistic leaders in their own right. Each belt was created as a tribute piece, highlighting personal themes or people that are significant to them. �Everyone who I teamed up with to create these unique pieces was not only donating their name but their time, their creativity and their personal memorabilia. Each design is truly a work of art. I am grateful that so many different artists came together to raise money for such meaningful causes�, says Israel. Steven Tyler (Aerosmith), Steve Jones (Sex Pistols), Dave Meyers (renowned video producer), Vanessa Carlton, Duran Duran, Alice Cooper, Queen Latifah and Jeremy Sisto (Actor) have all supported the project by co-designing a piece.

Genre Collection is a brand of accessories that defines the perfect fusion between function and fashion. �Hip Tunes� is the newest style from Genre Collection that is a multi functional and hands free case that can hold Apple iPod and HP iPods. �Technology is the new fashion � we are here to enhance the technology revolution by fusing fashion, technology and pop-culture� Says Israel.

The one-of-a-kind pieces will open for auction on Ebay beginning April 28th, 2005.

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