Duran Duran to Perform on the VH1 Production

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DURAN DURAN TO PERFORM ON THE VH1 PRODUCTION

"BAILEYS THE SET: DURAN DURAN"

First Installment Of Three-Part VH1 Series Featuring Artists And Their

Fans To Premiere With Duran Duran, Tuesday, December 14 AT 11:00 P.M.*

New York, NY, December 10, 2004 - The relationship between artists and their fans has always been a  source of much fascination.  Now, in VH1's new series, entitled  "Baileys The Set," this bond is examined in a unique way - both on-stage and off.

With pop legends Duran Duran and their fans as the subject of the first in this fresh, new three part series, "Baileys The Set" will combine live, in-studio performance footage, with interviews and documentary B roll to highlight the unbreakable connection that a band can have with their fans.

Premiering on Tuesday, December 14 at 11 pm, the first installment of the "Baileys The Set" series sees Duran Duran performing some of their classic worldwide hits as well as music from their new album 'Astronaut' in front of a small studio audience at Sony Stages in Los Angeles.  In stark contrast to the arena and stadium shows that they have been doing over the past year, this one hour special showcases the band in a rare and intimate setting.  Inter-cut with this performance are anecdotal interviews with the band members and some of their most dedicated followers.

With the release of Astronaut, their first studio album back together in 21 years, the five original members of Duran Duran (singer Simon LeBon, keyboardist Nick Rhodes, guitarist Andy Taylor, drummer Roger Taylor and bassist John Taylor) are ready to take on the world once more.  Their Astronaut World Tour will start in January in Japan, head to North America in February for 40+  dates and will then go on to Europe through next summer.   The "Baileys The Set" program will provide a unique opportunity to see them play live before they hit the road.

"Baileys is delighted to be working directly with VH1 to produce this unique show with such iconic talent as Duran Duran," commented Barry Sheridan, Baileys Brand Director.  "Baileys The Set" delivers a unique opportunity to reach Baileys consumers with content that they really want to see.  The show is also a great place to showcase our newest advertising, especially our new social responsibility message: 'Don't burst the bubble.  End the Night Right.  Please Drink Responsibly.'"

"VH1 is dedicated to bringing our viewers closer to the music and artists that they love," said Rick Krim, Executive Vice President Music and Talent, VH1. "Programs such as "Baileys The Set" emphasize VH1's commitment to giving our viewers unique performances by their favorite artists that they can't see anywhere else. We look forward to working with Baileys on future episodes in this series."

To learn more about "Baileys: The Set", visit www.baileystheset.com, which includes information on existing and future featured show artists as well as televised show listings.  The site will also showcase exclusive audio and video clips, behind-the-scenes still photos from each show, and biographies and information on the spotlighted artists.  Users can also log onto http://www.vh1.com/shows/dyn/concerts/87989/episode.jhtml for more information.

Baileys was launched in Ireland in 1974.  It is now available in 180 markets worldwide and is the number one selling liqueur in the world.  Baileys is currently ranked 6th among all distilled spirits sold worldwide and enjoys a 70 percent share of the total Irish Cream Liqueur Market around the world.  Owned by Diageo, Baileys contents are a blend of Irish whiskey, fresh double cream and other fine ingredients.  For more information on Baileys Original Irish Cream, please visit us at www.baileys.com.

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories.  These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Jose Cuervo, Tanqueray, Captain Morgan, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives.  VH1 is available in over 87 million households in the U.S.  VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country.  Connect with VH1 at www.VH1.com.

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 Don't burst the bubble.  End the Night Right.  Please Drink Responsibly

* all times ET/PT

For more:
http://www.baileystheset.com/artists.php

http://www.vh1.com/shows/dyn/concerts/87989/episode.jhtml

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